USE WEB DATA TO REFINE YOUR DECISION MAKING PROCESS
Understand which strategies your competitors’ are using
Improve the ranking of your products and services
Use the best channels for your communication
Boost the impact of your strategies
« The First Link team was able to set up an exhaustive analysis of our market and they thoroughly supported us in the implementation of our new digital strategies. »
President at OCCE
CASE STUDY: EXAMINE THE PR STRATEGY OF COMPETITORS
In order to complete their benchmark, one of our clients wanted to research the PR strategies that their competitors were using.
We extracted the web data of each of their competitors and mapped their press and public relations. By visualising the data in this way, we are able to highlight the preferred information channels of the market.
Our client could then identify which media channels were used by their competitors, and then adjust their marketing and communication strategies accordingly.
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