USE WEB DATA TO REFINE YOUR DECISION MAKING PROCESS

Understand which strategies your competitors’ are using

Improve the ranking of your products and services

Use the best channels for your communication

Boost the impact of your strategies

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« The First Link team was able to set up an exhaustive analysis of our market and they thoroughly supported us in the implementation of our new digital strategies. »

Christophe_Debien_Président_OCCE

Christophe Debien
President at OCCE

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CASE STUDY: EXAMINE THE PR STRATEGY OF COMPETITORS

In order to complete their benchmark, one of our clients wanted to research the PR strategies that their competitors were using.

We extracted the web data of each of their competitors and mapped their press and public relations. By visualising the data in this way, we are able to highlight the preferred information channels of the market.

Our client could then identify which media channels were used by their competitors, and then adjust their marketing and communication strategies accordingly.

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