rebrand

The market is changing! Do you need to reposition your brand?

The market is changing! Do you need to reposition your brand? As current events confirm, branding is an ongoing process. The Total Group, now TotalEnergies, is renewing its identity and positioning. With a new name, a new logo, a new image and new communication methods, the company is making a major strategic shift towards renewable …

Read moreThe market is changing! Do you need to reposition your brand?

Big Mamma marketing strategy

Delivering the customer experience at home? The example of the Big Mamma marketing strategy on Instagram

In a logic of resilience following a crisis that was highly damaging to the restaurant sector, the Big Mamma group did not hesitate to readjust its marketing strategy. Through the deployment of new delivery services and their promotion, through home cooking and ingenious recipes, consumers have remained loyal to Italian Food.

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