Big Mamma marketing strategy

Delivering the customer experience at home? The example of the Big Mamma marketing strategy on Instagram

In a logic of resilience following a crisis that was highly damaging to the restaurant sector, the Big Mamma group did not hesitate to readjust its marketing strategy. Through the deployment of new delivery services and their promotion, through home cooking and ingenious recipes, consumers have remained loyal to Italian Food.

Contact

Get in contact with our consultants