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On-Page SEO Beginner's' Guide to SEO - Moz. Moz logo. Menu open. Menu close. Search. Moz logo.
Links that require a click like a navigation drop-down to view are often hidden from search engine crawlers, so if the only links to internal pages on your website are through these types of links, you may have trouble getting those pages indexed. Opt instead for links that are directly accessible on the page. Anchor text is the text with which you link to pages. Below, you can see an example of what a hyperlink without anchor text and a hyperlink with anchor text would look like in the HTML. a href http //www.example.com/ /aa: href http //www.example.com: title Keyword" Text Keyword" Text/a. On live view, that would look like this.: http://www.example.com: Keyword Text. The anchor text sends signals to search engines regarding the content of the destination page. For example, if I link to a page on my site using the anchor text learn SEO, thats a good indicator to search engines that the targeted page is one at which people can learn about SEO. Be careful not to overdo it, though. Too many internal links using the same, keyword-stuffed anchor text can appear to search engines that youre trying to manipulate a pages ranking. Its best to make anchor text natural rather than formulaic.
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