UNDERSTAND THE SOCIAL MEDIA COMMUNITIES THAT ARE RELEVANT TO YOU.
Identify which communities make up your online environment
Understand the specifics of your audience and their expectations
Adapt your communication and social media strategies
Generate more brand engagement
« First Link has provided us with a lot of knowledge about our online environment, which is essential for developing our brand image. »
Sustainable Development and Environment Training Manager at CCI France
CASE STUDY: UNDERSTAND YOUR SOCIAL MEDIA ENVIRONMENT AND CHANGE YOUR BRAND’S RANKING
After one of our clients noticed a drop in brand engagement on social media, they felt that they needed to adjust their communication.
To support them through this process, we analysed each key player on their market and what they were saying, in the aim to identify all the communities.
Once the specific needs and features of the online communities were thoroughly understood, our client was able to deliver the right message, to the right targets, through the right communication channels.
Let’s work out the best way to communicate with your online community through social media.