USE ONLINE COMMUNICATION TO BOOST YOUR REPUTATION

See what is being said online in real time

Quickly detect any potential threats to your e-reputation

Prevent social media crises

Control the perception of your brand

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« First Link has been monitoring our image online, which has allowed us to limit any emerging risks coming from our brand themes. »

Martin_Mitchell_Directeur_Communication_Ceva

Martin Mitchell
Director of Communications at Ceva

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CASE STUDY: THREAT DETECTION AND CRISIS MANAGEMENT

As they were facing an online crisis, one of our clients wanted to identify the best ways to control the negative publicity surrounding their brand and improve their reputation.

After we extracted all the social media data that was related to the crisis, we were able to identify who was causing it and the comments that were most likely to spread virally.

As we paired the monitoring with a behavioural analysis, we were able to efficiently anticipate and manage the emergence of new sources of social media crisis.

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