OPTIMISE YOUR CONTENT TO MEET YOUR AUDIENCE’S NEEDS
Understand how the key players on your market communicate
Discover what kind of content is engaging and popular
Deliver the right message to your audience through the right mediums
Get ahead of your competitors with an optimised content strategy
« The First Link team provided the best possible support when we were in the process of improving our company’s online communication. »
Regional Manager (South West) at LEGRAND
CASE STUDY: IMPROVE BRAND VISIBILITY ON A CSR TOPIC
Our client was in the middle of a communication campaign centred around ecological change which they had initiated to reduce the environmental impact of their company. Naturally, the communications department needed to know specifically what kind of discourse would be best received by their audience.
We extracted all company discourse from the Web about ecological change and then were able to detect the topic areas that were most influential.
We also recommended general and specialised media that is best suited for press relations, as a means of additional support.
Our client was then able to spread an engaging message focusing on popular topics via effective journalistic channels.
Do you want to make your online communication more engaging?